sustainable and ethical fashion made easy


The story behind

The story behind

The story behind

The clothing industry is the third most polluting industry in the world, and the second largest consumer of water. Furthermore, it uses 20 billion pounds of chemicals each year (reformation). Many of these chemicals are harmful and toxic to the environment, our own health and for the humans involved in the manufacturing process.

To give you one example, it takes 2700 liters of water to produce ONE single t-shirt in cotton. That’s the same amount as one person drinks in 2,5 years! And because of fast fashion we are consuming and throwing away more clothes than ever before. Clothes that sometimes gets worn only once or twice, or not at all. This is a waste of resources that needs to stop now. In addition many also have a distorted perception of what something should cost. If you think about all the stages a t-shirt has to go trough before it reaches the store, does it make sense to you that is should cost 5 dollars? I don’t think so.

And if the consumer aren’t paying the real price, who are? Unfortunately the answer is our precious planet and the textile workers that must suffer under poor working conditions with wages they can not live on. These people are human beings; mothers, fathers, daughters and sons. It’s time for people to wake up, and understand what they’re supporting. Luckily, clothes can be both sustainable and ethical, and I encourage all consumers to join the fashion revolution.

Because everything you buy is a vote for the future you want. 

ECO CHIC // by anki is a blog written by me, Ann-Kristin Hexeberg (nickname: anki), meant to inspire you (and myself) to be more conscious consumers. The core topics I write about:

  • sustainable and ethical fashion
  • secondhand shopping
  • natural beauty
  • plastic free items
  • sustainable living

Other than that, I aim for a holistic approach to sustainability in my personal life. Which means I try to reduce my footprint in other areas as well, for example eat more plant based food (the number 1 most effective measure you can do), use less plastic, create less waste, practice more self love and generally live more in harmony with nature.

Intrigued and want to read more? You can read all my blog posts by clicking here.